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Coachella at 20: How the festival unexpectedly nabbed Prince

The date for announcing the next Coachella was only weeks away, and Cutler already had a poster made up with Prince’s name on top. The musician approved. “He’s basically signed off on everything,” explains Tollett, “and I say, ‘OK, are we done?’ And he says, ‘No, I’m not playing Coachella. Not now and not ever.’”