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Disney pulls back the curtain on its streaming service — a little bit — announcing new Star Wars and Marvel shows

Iger said the company would provide a closer look at the Disney-branded service in April, at an investor conference. He added that he saw an “early prototype” of the app last week, during a visit to BAMTech, the video technology company that Disney acquired to build direct-to-consumer apps. The Disney+ app, he said, will be organized into five brands: Disney, Pixar, Marvel, Star Wars and Fox’s National Geographic.