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Sunset magazine, a California icon, struggles amid declining ad sales and management missteps

Created by Southern Pacific Railroad to promote westward travel, Sunset has long been a tastemaker for the masses, popularizing backyard barbecues, hot tubs, midcentury architecture, weekend getaways, California wines and food culture, including a boom in avocados. The pioneering publication survived the 1906 San Francisco earthquake, the Great Depression and ownership changes.